Skip Ribbon Commands
Skip to main content
OTHER PAGE

The ABC's of Marketing

Most of us have enough food. shelter, clothing, and transportation. We don't need much more. But we want more. We need food. But we want fast foods, diet foods and gourmet meals. Most of us don't need a six-bedroom, 2 ½ bath home. But many of us may want one. We don't need expensive designer clothes. BUT we want them. We may need a car. But we want a Lexus or a BMW. We've all heard or read that the essence of marketing is to "find a need and fill it." Your marketing efforts will yield a better response if you follow this formula instead: Find a want and fill it.

Big ‘I” members must be logged in to view all the content on this page.
 

image 
​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

Follow Us!

Empowering Trusted Choice®
Independent Insurance Agents.​