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How to Ask For and Get Referrals

According to one study, 86% of surveyed customers would refer their broker to their friends, yet only 12% had ever been ASKED. Another study found that a referral is up to 15 times more likely to do business with you than a cold prospect. Cold calling is HARD and statistically unproductive. Referral based selling can be significantly easier and more efficient IF you know how to do it effectively. Here's how....

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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