Pricing is Dead! Long Live Pricing! To Succeed, You Need to Learn to Adapt
Author: Frank Pennachio
What is YOUR role if you are no longer able to influence pricing for your clients and prospects?
In this 33-page Big "I" Virtual University Risk & Reality Report, author Frank Pennachio explains:
- Why insurance agents are losing their influence on policy pricing as underwriters roll out new tools such as artificial intelligence, machine learning, big data, and cloud computing;
- Why agents who disconnect their value proposition from the traditional "I can get you a great price" and relearn how to better service their clients will thrive; and
- How to begin the process to adapt and change your game to get started on the path to success.
Check out this Risk & Reality Report's Table of Contents.
What is a Big "I" Virtual University Risk & Reality Report?
Our Risk & Reality Reports are white papers adapted from various Big "I" Virtual University webinars and articles written by some of the industry's leading experts.