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The "My Guy" Philosophy and Why It's Wrong

Have you heard of the “My Guy" philosophy? It goes like this: Our customers seem to have “their guy” or “their gal”—and as long as their business partners are providing simply average service at a competitive price, they will continue to utilize the services of that vendor. Wrong!

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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