Most salespeople take how they open a sales call for granted — many hardly think about it at all. The opening is a place to differentiate yourself and get your calls (especially first calls) off to a great start. This requires taking the time to plan how you will open. Although it takes a small amount of time, you create the foundation of the entire call with your opening. By giving in the opening, you will get a lot more in the remainder of the call!
Big ‘I” members must be logged in to view all the content on this page.