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What's My Agency Worth?

A water bottler prices each bottle at $1. But what if the water is transported to the middle of a desert in which there is NO other source of water...is the bottle still worth only $1? If the water comes from a spring that is readily accessible for free to the locals, will they pay $1 a bottle? Agencies are like water and here's why an agency is worth different amounts in different valuation scenarios.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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