The March issue of Independent Agent magazine is now available in the iTunes store. Have you downloaded your copy yet?
In the March IA cover story, “Secret Weapon” (p. 38), Jean McLaren of MARC USA gives an inside look at the new Trusted Choice® ad campaign, “Free to Do What’s Right For You.” Consumers are bombarded every day with recognizable characters touting the benefits of the captive and direct channels. But independent agents know that if consumers really understood their insurance choices, they would think twice about going direct. McLaren agrees—and thinks the new, heavily researched ad campaign will help consumers ditch the gecko and seek out independent agents instead.
March IA also includes time management tips (“Finding Focus,” p. 44), the scoop on aggregators in the independent agency system (“Come Together,” p. 48) and information on what happens when client advocacy goes too far (“Out of Bounds,” p. 17). And the back page features an independent agent and InVEST® grad’s plans for perpetuation (“Declaration of Independents).
If you haven’t downloaded the all-new IA magazine iPad app yet, the time is now. App users not only enjoy all magazine content in a dynamic, user-friendly format on the iPad, but also extra features and content not available in the print version.