Did you know Small Business Saturday isn’t just for retail shops and restaurants? As a local, small business, this day is also the perfect chance to highlight your agency’s role in the community, connect with other local businesses and remind your customers why choosing local matters. Independent agents like you don’t just serve your community,…
In a world dominated by digital marketing, here’s a tried-and-true method that has made a strong comeback in the advertising arena: direct mail. You read that right. Good old-fashioned paper mail can support your independent agency in connecting with your audience. And that includes both personal and commercial lines customers and prospects. So don’t say…
It’s no secret that more and more people are glued to their phones. Americans, on average, log 4 hours and 25 minutes daily on their mobile phones, according to a 2023 survey by Reviews.org. That adds up to two months, or 65 days, in a year. As we increasingly rely on our mobile devices, independent…
As QR codes become more common and familiar to the public, their function is only increasing. If you are not using QR codes, short for quick-response code, in your everyday agency business, you are missing an opportunity to connect with your customers in a whole new way. With growing usage, QR code generators are now…
Consumer time spent listening to podcasts and music online is on a consistent incline, with an estimated 180 million Americans tuning in monthly, according to Mobile Marketer. The value of audio advertising is unique. There are advantages to consumer targeting and segmentation as a broad diversity of consumers tune in and many for a niche…
