ALEXANDRIA, Va., April 16, 2013 — The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) today announced that Marilyn Alverio, Ethnic Marketing Solutions founder, will address the Diversity Luncheon held during the association’s Legislative on Friday, April 19, at 11:45 a.m. 

 

Alverio is expected to discuss strategic approaches to marketing in a multicultural environment. After 25 years in the corporate environment, including Fortune 100 companies, she launched Ethnic Marketing Solutions in 2003. Alverio is a renowned expert and noted speaker on issues related to targeting multicultural markets, increasing awareness on diversity issues and leadership. 

 

WHO:       Marilyn Alverio, Ethnic Marketing Solutions founder

WHAT:      Big “I” Diversity Lunch keynote address on multicultural marketing

WHERE:    Independence FGHI Ballroom, Independence Level (5B) 

                 Grand Hyatt Washington Hotel

                 1000 H Street, NW

                 Washington, DC 20001

DATE:        Friday, April 19, 2013

TIME:        11:45 a.m. - 1:45 p.m. EASTERN

 

NOTE:            Journalists interested in attending, please send an email to margarita.tapia@iiaba.net with “diversity lunch” in the subject line. Media registration for the conference is also available HERE.

 

The Diversity Task Force, which is hosting the forum, is a cooperative industry group comprised of Big “I” agents and brokers, members of groups representing Latin-American, African-American and Asian-American agents and 11 leading insurance companies.

 

“Minorities, young people and women continue to be underrepresented in our industry and in the independent agency system — particularly among agency principals,” says Madelyn Flannagan, Big “I” vice president of agent development, education and research. “The Diversity Task Force, with its mission of fostering a profitable independent agency force that reflects, represents and capitalizes on the opportunities of the diverse U.S. population, is part of the solution.”

 

The Big “I” Legislative Conference is the insurance industry’s best-attended, most effective legislative meeting. This year’s event will take place April 17-19 at the Grand Hyatt Washington Hotel in Washington, D.C.

 

Other highlights of the Big “I” Legislative Conference include in-depth issues briefing sessions; appearances by numerous high-profile speakers discussing important insurance and national issues confronting lawmakers as well as agents and brokers and hundreds of meetings on Capitol Hill between Big “I” agents and brokers and their elected representatives in the Congress.