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July 10
International Lacrosse Competition Kicks Off Today

Trusted Choice® is the presenting sponsor of the 2014 Federation of International Lacrosse (FIL) World Lacrosse Championships, to be held July 10-19 at Dick’s Sporting Goods Park in Commerce City, Colo. 


Like the soccer World Cup, the World Lacrosse Championships take place once every four years. And starting today, fans can cheer for the top-ranked American team (or the 37 others) and watch the games on ESPN U and online: The first game of the series will feature the United States v. Canada and will air on ESPN2 at 9 p.m. ET.


Lacrosse is the fastest-growing team sport in the United States and has spread to every corner of the country, and the World Championships provide a unique and powerful marketing opportunity for the largest brand of independent insurance agents and brokers in the United States—especially because the demographics of the lacrosse community tend to parallel the Trusted Choice target audience in most markets.


The ESPN family of networks will broadcast 43 games during the 10-day event on ESPN2, ESPNU and ESPN3. The broadcasts will also be distributed internationally to those ESPN affiliates that want the programming. In addition, nearly 450,000 US Lacrosse members will receive Trusted Choice messages via email and more than 150,000 people are expected to attend the games in Colorado.


Since the start of this international competition format in 1967, this is only the third time the United States has hosted the games and the first time they will take place west of Baltimore. The United States is the reigning World Champion (2010 in Manchester, England) and has been historically dominant, winning the gold medal in all but two championships since 1967. The championships are managed by US Lacrosse, the sport’s National Governing Body.


The list of participating countries, game schedule and more is available on the World Championship website.


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