Trusted Choice®
Trusted Choice®
Trusted Choice® is the national marketing brand created exclusively for Big “I” members to help consumers understand the value an independent agent offers. Differentiate your agency from the competition when you leverage our reach, expertise and savvy to increase your business.
Incorporate our free resources into your local marketing to amplify your brand and highlight the value independent insurance agents bring to their communities.
Access to all Trusted Choice programs and materials is included with Big “I” membership and available at no additional cost.
Ways Trusted Choice® Helps Agencies
Website Analysis
Request a Digital Review to get a detailed analysis of your website highlighting areas performing well and areas you can improve to strengthen your search engine rankings and optimization.
Custom Marketing Materials
Choose items from a selection of marketing campaigns that can be customized with your agency logo and info. Campaigns offer print and digital ads as well as video and radio.
Marketing Reimbursement
Access funds to help you offset the cost of various marketing activities and customer experience upgrades.
TechCompare
Connect with top insurance industry technology providers offering services like SEO, Automation, Digital Marketing and more.
Social Media Resources
Training programs, social media content, monthly planning calendar and our guidebook to help you get your platforms up and running.
Trusted Choice Logo
Add our logo to your website and marketing materials for increased reach and credibility.
Trusted Choice Pledge of Performance
The foundational values that guide all Trusted Choice agents. (Updated for 2023)