Agency Universe Study.
For over 32 years, the Agency Universe Study has served as a benchmark for analyzing the independent insurance agency system. The 2026 survey runs March 11 – April 20. Ensure your agency is part of the story.
The most comprehensive study of Independent Agencies, available in summary or full report.
Don’t Miss Your Chance to Participate in the 2026 Study.
Your Agency Represented.
Why should you participate in the Agency Universe Study?
- Shape Big “I” programs and resources.
- Inform carriers and industry partners.
- Give independent agents a stronger, data-backed voice in the marketplace.
- Ensure agencies like yours are accurately represented—by size, region, and business model
How is the Study Used?
- Identify emerging trends
- Create tools and education for agents.
- Advocate for the independent agency channel.
- Benchmark performance across the system.
The stronger the participation, the stronger the data—and the stronger the independent agency system.
Timing is critical, so please complete the survey by April 20, 2026. If necessary, you can stop at any time and return later to finish it.
The Most Comprehensive Study of Independent Agencies —
Every two years, the Agency Universe Study offers the most in-depth look at the state of independent agencies—where they’re growing, how they’re evolving, and what’s shaping their future. From revenue trends and market shifts to technology adoption and industry challenges, this study delivers key insights to help independent agents stay ahead in a changing industry.
The State of Independent Agencies: Growth, Challenges & Resilience
Independent agents are thriving—but the road isn’t without its challenges. Here’s what the latest research reveals about the industry:
Independent P&C Agencies in the U.S.
of Agencies are Small to Medium
of Agencies saw revenue gains from 22-23 up from 63% from 20-21
of Agencies saw a Personal lines revenue increase
of Agencies saw a Commercial lines increase
of agencies state finding new markets as their top challenge
Grow your Understanding of the marketplace.
The most authoritative research on the independent agency system is just a click away.
Independence Doesn’t Mean Doing It Alone.
Independent agents are navigating a tough market, shifting client expectations, and the challenge of finding new opportunities. 57% of agencies say that finding markets is their top concern, and we know that communicating changes and navigating the hard market are ongoing struggles.
But here’s the good news—94% of agents feel resilient, and we’re here to ensure you have the right tools to stay that way.
navigate the market.
Navigating the Hard Market?
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