Partner with Us.

Your support strengthens the independent agency channel and ensures agents have the resources they need to succeed.

Align with Purpose.

Independent agents do more than sell policies. They’re your distribution force, business partners and the trusted choice for insurance consumers. When they succeed, the industry thrives.

With more than 25,000 agency locations nationwide, the Big “I” is connected to the needs of independent agents and brokers and the communities they serve. By supporting the Big “I,” you’re making a strategic investment in the long-term strength of the independent agency channel—and positioning your company as an industry leader.

For more than a century, the Big “I” has provided agents with the advocacy, tools and education they need to grow—but we can’t do it alone.


Why Support the Big ‘I’?

Stronger Independent Agencies. Ensures agents have the tools to succeed in a changing market.

Innovation and Growth. Help agents adapt, adopt new technologies and evolve with the industry.

Advocacy. Support legislative efforts that benefit independent agents and brokers.

Organizations can craft a sponsorship that aligns with their business goals and priorities. Learn more about Big “I” initiatives below or contact Beth Montgomery, vice president of company relations.

Big “I” Insider: News for Partners


Free download for Big “I” member agencies.


How do I become a Company Partner?



Sponsorship Opportunities.

Lead industry technology conversations through the neutral forum of carriers, tech companies and member agents.

Help independent agents and brokers boost productivity, increase sales and improve agency operations.

Join agents, brokers and company executives for an unparalleled opportunity to influence policy and connect with industry leaders.

Help independent insurance agencies embrace diversity and inclusion to cultivate a competitive advantage.

Fuel industry research, improve insurance regulation, and develop policy consensus on national and state insurance issues.

Educate, train and attract the next generation of insurance professionals.

Empower independent insurance agents to gain market share and brand recognition.

Provide young insurance professionals with educational and leadership opportunities.

What’s New?

Choose Local

Small Business Saturday is November 29th, make sure to showcase your agency as a local small business. Browse our “Choose Local” campaign for resources to share to highlight yourself within your community.

AI for Independent Agents

We’ve gathered toolkits, trends and technology learning opportunities to help your agency stay ahead.

Legal System Abuse Toolkit

Help customers understand the impact of legal system abuse and avoid becoming victims of predatory practices.

2025 Best Practices Study

Discover how top-performing agencies operate—offering actionable insights and tools you can use to grow, lead and thrive.

Relief When You and Your Team Needs It

When disaster strikes, you need swift help so you can continue to serve your community when they need it most. 

Agency Guide to Social Media Advertising

Designed for agencies that want to fully embrace social media advertisements and be competitive online.

Big “I” Legislative Conference.