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Heritage Insurance Company Joins Trusted Choice®

Florida-based insurer is latest brand movement company partner.

TC logo with tagline.jpgALEXANDRIA, Virginia, Aug. 17, 2015 – Heritage Insurance Company is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. Heritage Insurance Company, headquartered in Clearwater, Florida, has joined 68 other leading insurance companies nationwide as a Trusted Choice® company partner.

“Trusted Choice® is pleased to welcome Heritage Insurance Company as the newest company partner,” said Dave Evans, Trusted Choice® executive director. “The Heritage Insurance Company has enjoyed significant growth and we look forward to working with its team to serve the needs of Trusted Choice® agents and their clients.”
Founded in 2012, Heritage Insurance is a property- casualty insurance holding company headquartered in Clearwater, Florida, that offers home, condo, rental property and commercial residential insurance through a large network of experienced independent agents. Its subsidiary, Heritage Property & Casualty Insurance Company, writes approximately $500 million of personal and commercial residential premium. The Heritage senior management team has an average of 28 years of insurance industry experience. 
“Heritage Insurance is very pleased to become the latest company partner of Trusted Choice®,” said Mel Russell, Heritage’s Chief Underwriting Officer and Executive Vice President of Sales and Marketing. “We have been focused on the Independent Agency System since our inception, and almost all of us at Heritage have spent our careers working with independent agents.  We appreciate the value that independent agents bring to their customers as well as their company partners, and we are looking forward to building on that to foster growth both in Florida and in other states.” 
Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  
Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 69 leading company partners. For more information or to find a Trusted Choice® agent, go to
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address:
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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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