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Industry Celebrates InVEST Awareness Month

March designated to promote program’s insurance industry career recruitment and scholarship fundraising efforts.

InVEST dot.jpgALEXANDRIA, Virginia, March 4, 2016 – InVEST, the insurance industry’s premier classroom to career education program, is promoting March as InVEST Awareness Month with a series of events and social media campaigns.
“InVEST is a group effort with great mentors and volunteers,” says Cindy Hower, InVEST board chair and president of Kellerman Insurance, an independent agency in Holton, Kansas. “Through InVEST Awareness Month, the InVEST board of directors is working to build exposure of this wonderful program to increase donations to the scholarship fund and to encourage more volunteers to step forward to support local classrooms.”
The InVEST program is a key driver to attract new talent to the insurance industry and is currently in more than 600 college and high schools across the country. The InVEST Awareness Month campaign aims to build awareness of the program, raise money for the scholarship fund, and recruit volunteers.
Infographics, event ideas, ads and sample social media posts are available on the campaign webpage.
“The future of the independent insurance agency system and the industry as a whole depends on attracting new talent and InVEST plays a huge role in this development,” says Robert Rusbuldt, Big “I” president & CEO. “InVEST Awareness Month is a wonderful opportunity for our industry to promote this program and all it does for the industry. We continue to be amazed at the growing number of Big ‘I’ agents who step up to train, inspire and teach the next generation of independent agent and industry leaders by serving as speakers and volunteers in more than 600 classrooms across the country.” 
As a 501(c)(3) educational trust, InVEST benefits from the support of numerous insurance organizations, hundreds of agencies, brokers and volunteers. The program provides the insurance industry with motivated, talented and intelligent professionals through a support structure of state associations, board members, national staff, teachers and the many industry professionals who work in the field as classroom liaisons.
Founded in 1970 and based in Alexandria, Virginia, InVEST promotes insurance education in order to attract individuals to pursue a career in the insurance industry. Each year, the program prepares thousands of students for insurance-related careers with a hands-on curriculum taught in high schools, adult education centers and colleges. The high school curriculum is a business-education program that utilizes a hands-on approach which simulates an insurance agency and company operations to prepare students for various business careers and create more knowledgeable insurance consumers. At the college level, InVEST is an information-intensive curriculum of risk management and financial services. These courses provide students with a working knowledge of the basics needed to pursue careers in the insurance industry. For more information, go to
Founded in 1896, the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address:
​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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