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Trusted Choice® Invites Shoppers to Consider Independent Insurance Agencies on Small Business Saturday

Look for new the “Choose Local” campaign on Nov. 27.

ALEXANDRIA, VA, November 19, 2021— The Independent Insurance Agents & Brokers of America (the Big “I") and Trusted Choice® are excited to invite shoppers to consider their local Trusted Choice independent agent this Small Business Saturday on Nov. 27.

Trusted Choice independent agents have always supported local small businesses and help many of them as their risk managers and advisers. Small Business Saturday highlights local businesses and encourages shoppers to buy from their neighbors in the community. Insurance shopping should be no different. Trusted Choice's “Choose Local" campaign highlights independent agents as community members who understand local needs and risks.

While choosing local is an excellent way to support community business owners year-round, Trusted Choice is excited to launch the “Choose Local" campaign during the holiday season when shoppers have small businesses top of mind. 

“Independent agencies shine as trusted advisors with personalized service and solutions for consumers and many small business clients," says Kasey Connors, vice president of marketing operations at Trusted Choice. “We have always been proud to support local enterprises, and as we take a day to emphasize the importance of small businesses, Trusted Choice is pleased to highlight independent agents as essential small businesses themselves in their communities."

Consumers are encouraged to look out for the “Choose Local" campaign in independent insurance agencies' windows, social media accounts and local print publications and are reminded to consider a local Trusted Choice agent for all insurance needs.

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I") is the nation's oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.

Trusted Choice® is the national brand representing Big "I" members. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies. There are over 25,000 agencies nationwide offering customized advice and solutions to families and businesses. Learn more at trustedchoice.com.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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