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Do Advertising and Marketing Work?

Do advertising and marketing work? The short answer is a resounding, "Yes!" The real questions are how do you know which advertising campaign or marketing program works best and how do you measure their success? As John Wanamaker said, "Half the money I spend on advertising is wasted, and the trouble is I don't know which half." This article will give you some ideas on how to determine which half isn't wasted.

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