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Position Your Message to be Persuasive

A client agreed to meet with a salesperson based on a referral. The client was predisposed to use the salesperson’s services. In spite of this — no sale! What happened? As the client described it, she was “completely turned off.” A debriefing of the call showed the salesperson had the solution, but the way he presented it resulted in his losing the opportunity. Here's why....

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Alexandria VA 22314
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