Most salespeople take how they open a sales call for granted — many hardly think about it at all. The opening is a place to differentiate yourself and get your calls (especially first calls) off to a great start. This requires taking the time to plan how you will open. Although it takes a small amount of time, you create the foundation of the entire call with your opening. By giving in the opening, you will get a lot more in the remainder of the call!

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