VU Resources

When Great Customer Service Is Not Enough

…all the right steps could have been taken, but failure resulted none the less because the goals given to the employee groups were not the real goals of the owners.…

Customer Profiling

The term, ‘Profiling’ has assumed a poor connotation due to the actions of several police departments around the country. However, ‘profiling’ as a tool has also been given a bad…

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Increase Service by Reducing Customers

Do you respond to reduced revenue by cutting expenses, usually in the form of payroll? Or, do you respond by eliminating unprofitable customers and establishing priorities for serving the balance?…

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Customer Retention Q&A

Questions, questions, questions: “Is customer retention important? How do you know? How do we measure it? Is there any measurement that we can perform that tells us if we’re getting…

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Company Service Centers

The process of service center can work. But it can only do so if the insurance company and the insurance agency form an allegiance that is extremely difficult for either…

Establishing Service Standards

Customer standards tell your employees and your customers what you expect of your staff, how your staff is expected to perform, and what your customers should expect from their interaction…

When an Agency’s Service Standards Fail

This is a follow-up to the article, “Establishing Customer Standards.” In this article, I’d like to explore how you can test your ability to deliver the service you believe you’re…

Customer Satisfaction Surveys

Whether you know that your business needs a great deal of improvement or whether you think that you are the best in the business, the Customer Satisfaction Survey (sometimes in…

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Beating the Competition…Thrilling the Customer

We, as an industry, have gotten some pretty rotten publicity regarding service. The bad news is that much of it is well earned. Uncaring employees finding reasons why claims should…

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Increase Profits by Getting Rid of Customers

With more intense competition from banks, direct writers and the internet, agencies are going to lose customers. This is not a bad thing. Let them have the low margin customers…

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