Research
Market Share Report
The Market Share report can help users understand the current insurance marketplace & opportunities, understand the evolving areas, review historical changes and verify assumptions. The 2025 report is based on 2024…
Market Share Report Members
Thank you for being a Big “I” member! We are pleased to provide your agency with a complimentary copy of the 2025 United States P&C Marketplace Summary.
Sales Potential Quick Check
A quick check that reveals untapped sales opportunities.
The Customer Service Experience Handbook
Offer meaningful, valuable and profitable customer service as a foundational component of your business.
Guide to Producer Contracts
Every producer should have a signed contract with their agency. This Big “I” resource helps you understand key contract elements.
Raising the Bar with Producers
For the past 25 years, the Big “I” and Reagan Consulting have partnered to produce the Best Practices Study, a comprehensive examination of the top-performing agencies across the country. The study compiles benchmarking data on…
Agency Universe Study
For over 32 years, the Agency Universe Study has served as a benchmark for analyzing the independent insurance agency system. The 2026 survey runs March 11 – April 20. Ensure…
Big ‘I’ and Future One Release 2024 Agency Universe Findings
Despite the hard market, business conditions for property & casualty independent insurance agencies continue to be favorable with the number of agencies experiencing revenue gains up significantly.
Big ‘I’ Releases 2024 Market Share Report
The independent agency channel is holding ground and showing slow, steady gains in lines of business penetration, including homeowners insurance, according to the Big “I” 2024 Market Share Report.