Agency Universe Study.

The Most Comprehensive Study of Independent Agencies—See the Insights That Matter.

The Most Comprehensive Study of Independent Agencies —See the Insights That Matter.

Every two years, the Agency Universe Study offers the most in-depth look at the state of independent agencies—where they’re growing, how they’re evolving, and what’s shaping their future. From revenue trends and market shifts to technology adoption and industry challenges, this study delivers key insights to help independent agents stay ahead in a changing industry. 

The State of Independent Agencies: Growth, Challenges & Resilience

Independent agents are thriving—but the road isn’t without its challenges. Here’s what the latest research reveals about the industry: 

39,000

Independent P&C Agencies in the U.S. 

76%

of Agencies are Small to Medium 

75%

of Agencies saw revenue gains from 22-23 up from 63% from 20-21

72%

of Agencies saw a Personal lines revenue increase

63%

of Agencies saw a Commercial lines increase

57%

of agencies state finding new markets as their top challenge 

Grow your Understanding of the marketplace.  

The most authoritative research on the independent agency system is just a click away. 

Agency Universe Study Historical Package (coming soon).

Independence Doesn’t Mean Doing It Alone.

Independent agents are navigating a tough market, shifting client expectations, and the challenge of finding new opportunities. 57% of agencies say that finding markets is their top concern, and we know that communicating changes and navigating the hard market are ongoing struggles. 

But here’s the good news—94% of agents feel resilient, and we’re here to ensure you have the right tools to stay that way. 



navigate the market.

Navigating the Hard Market?

Find strategies and resources to guide your agency through tough conditions.

Need More Market Access?

Big “I” Alliance Blue helps agencies find the right carrier partners.

Looking for Key Industry Insights? 

The latest trends shaping the independent agency landscape.

Want to Partner with Us?

Become a Future One Partner. Join forces to support the future of independent agencies.

Prefer to Listen?

Tune into Agency Nation Radio for conversations with agents on topics important to you.

Watch for More!

Watch for study highlights.

Get More from Big “I” Research.