2026 Agency Universe Study Survey Now Open
It’s time to conduct the 2026 Agency Universe Study, and we need help from Big “I” members.
The Agency Universe Study is the most comprehensive analysis of the independent insurance agency system. It has benefited agencies, companies and others for more than 30 years. Conducted every two years and developed by the Big “I,” this survey identifies factors that influence the agency business environment and reveals success metrics behind building a strong and prosperous agency.
The survey is now open and seeking participation from independent agencies across the U.S. to ensure that each voice is represented and the landscape is accurately reflected.
To ensure the quality and confidentiality of the data, the Big “I” has retained Zeldis Research Associates, an independent market research firm, which has partnered with Forsta LLC, an independent market research software company, to secure the data collection.
To show our appreciation, once you complete the survey, you will be entered into a drawing for a chance to win one of our cash prizes totaling $3,500, including a $1,000 grand prize, two $500 second prizes, four $250 third prizes, and five $100 prizes.
Timing is critical, so please complete the survey by April 20, 2026. If necessary, you can stop at any time and return later to finish it.
Questions can be sent to Jennifer Becker, Big “I” senior director, agent development, research and education.