Related Articles to "Is Insurance a Commodity"from the Big "I" Virtual University (Note: All of these articles are accessible by the public without logging in.)
“I just read this article [‘Price Check’] and jumped out of my chair and cheered!! The points you made were spot on and I can’t wait to get the info out over my social media outlets. Your thoughts echo what I wrote about in my book and on my blog. Great work and thank you, I thoroughly enjoyed reading this today!”
Brian Flood, CPCU, ARM
The Flood Group
Floral Park, NY
"I think the 'commodity' in insurance is the 'consumer expert.'"
Mike Edwards, CPCU
REAL Insurance Expert and Member, G5
How to Compete with Direct Writers in Personal
Download for free. (2 hours)
Click here to download the webinar handoutPresented live on March 12, 2014
This webinar is designed to assist insurance agents in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advise from consumer websites and publications and, in all too many cases, from within the insurance industry itself.. Related Article. Competing with Direct Sales & Captive Agency Insurers in Personal (and Commercial) Lines
Purchase for $79 (3 hours)
Presented live on March 25, 2015
Are you tired of all the insurance commercials that shout “Price! Price! Price!”? Are you sick of the silly claim that someone’s exposures to loss can be analyzed and priced in 15 minutes or less? Are you really, really, really ticked off about losing business to someone selling an inferior product yet claiming, “SAME COVERAGE, Better Value”? If so, you don't want to miss out on this webinar.
TAKE BACK MARKET SHARE WEBINAR RECORDING
IIABNY is pleased to offer “Value Added Agency Model: How to Take Back Market Share.” This two-part webinar series will highlight weaknesses of the Direct Response Internet sales models and demonstrate how agents and brokers can improve their agency and increase sales by bringing value to the entire process.
- In Part 1, instructors Edgar J. Higgins, Jr., CPCU, and Jamie Deapo, AAI, AINS, take agents and brokers through a review of current market conditions and show you flaws in the competition’s model. Purchase for $25.
- In Part 2, the elements of a value-added agency model will be explained in detail including: how to create a well-trained staff; developing operational efficiency; maximizing technology; proper customer selection; effective communication; and more. Purchase for $25.
The theme of these on-demand webinars is to take a positive, pro-active approach to regaining market share.