Commercial Producing Onboarding Guide
The Commercial Lines Producer Onboarding guide will take you through 13 core videos critical to your onboarding process and includes key takeaways and links to accompanying handouts:
Marketing
How to Provide Value Throughout the Customer Lifecycle
With producers offering more options, but consumers paying more for those options, the value equation has changed. What happens between binding and renewal matters more than ever.
Become a Partner: Trusted Choice
Only one brand unites approximately 25,000 independent agency locations uniting independent agents and brokers under one brand. Supporting Trusted Choice means investing in a robust and prosperous future for the…
Become a Partner: Join the Young Agents
If connecting with the industry’s future decision makers is a priority, partnering with the Big “I” Young Agents is a priceless opportunity for your organization. Immerse yourself in a transformative…
It’s a Referral Business: Using Reviews and SEO to Build Growth
This session will help you build a plan for it and understand how it can drive traffic, develop leads, and be measured for better understanding of your ROI.
Start More Sales Conversations with a Holistic Online Presence
Learn how an agency’s website and online presence impacts sales outcomes through visibility and conversions with insurance shoppers. You’ll also learn about BrightFire’s five digital marketing solutions that can help…
Why Agency Producers Will Become Obsolete in 2017
The internet and online insurance buying are incredible. Early in 2017, agency producers will become obsolete. Shortly thereafter, agencies themselves will become obsolete. This will happen because three progressions will…
The Commoditization of P&C Insurance
This article is a wake-up call from consultant Chris Burand: “The independent agency system constantly emphasizes how important agents are to clients in choosing the right coverage. While agents can…
When It Comes to Serving Clients, Do You Lead or Follow?
This article is about leadership. When it comes to policy limits, forms and coverage, being a leader pays off for you and the client! Are you leading your clients so…
Commodity vs. Relationship
One of the reasons that the direct writers and internet-based companies do so much business is that the buying public feel that insurance is a commodity—we’re all the same and…
