Marketing

The key to the successful agencies, even in this market, is a positive mental attitude that begins with the owners and is reinforced with a vengeance on every employee of…

Motherhood, apple pie & partnering with carriers. We all agree that these things are inherently GOOD, but what does an agency partnering with its companies imply? What are the commitments…

The components of Planning remain the same, but the importance is now on the long term goals of the company more than on the tactical (annual) operational plan. If you…

Motivated people can be hired and the motivation can be squeezed right out of them depending on their treatment by the business managers and owners. Conversely, some unmotivated people with…

There are many agents who choose to worry about backlogs, but not attend to them until they become crises. These are the “firefighters” among us who are too busy to…

Understanding the five basic insurance agency personality types can help an agency principal or manager hire the right person and properly motivate existing personnel, thus achieving optimum performance. The five…

If you believe that purposely and specifically planning your business efforts to assure your success is a viable way of operating your business, if you would like a larger, more…

A small agency has two support staff, one a 23 year veteran and the other a friend of that CSR’s who was hired 4 years ago. The agency owner believes…

The average productivity in insurance agencies has risen to more than $100,000 (measured in terms of revenue per employee). Yet we still encounter many agencies whose revenue per employee is…

Retaining your good producers and losing your bad ones increases your agency growth and profitability without any other changes needed. Adding more good producers and avoiding bad producers can add…