Thinking about going independent?

Join the Big “I” for resources, support and community you need to transition from a captive agency to an independent agency.

Build an Agency That’s Truly Yours.

You’ve spent years building relationships, serving clients and growing your insurance expertise. If you’re considering the move from captive to independent, you are not alone. Independent agents enjoy the flexibility to offer more choices, build agency value and create a business that reflects their goals. The transition can feel overwhelming, but many agents have successfully made the move and there are resources available to help you navigate the process.

Whether you’re just exploring your options or actively planning your next chapter, the Big “I” offers tools, education and support designed to help independent agencies succeed.

Why Agents Consider Independence?

Every agent’s journey is different, but many agents explore independence to:

  • Offer clients more carrier and coverage options
  • Build a business they own and control
  • Diversify revenue opportunities
  • Create long-term agency value
  • Gain flexibility in how they operate and grow

Going independent isn’t about leaving something behind—it’s about creating new opportunities for your clients, your team and your future.

Comparing Captives to Independent Agencies.

AreaCaptiveIndependent
Book ownershipCompanyYou
Carrier accessOneMultiple
Line of business accessLimitedYou choose your niche
Opportunity for commercial lines expertiseAccess through multiple carriers
Income controlCompany-drivenMarket and motivation-driven
Exit valueLimited / structuredSellable asset
FlexibilityLowHigh
Generational wealthCan pass agency down to family
Geographical controlLimitedYou choose where to grow your client base

Resources to Help you Get Started.

How to Start an Independent Agency

Learn the key steps involved in launching and growing an independent agency, from licensing to business planning to market access and operations.

Get E&O Coverage

The Big “I” offers the largest, most stable E&O insurance programs in the country and supports agents with an extensive library of resources aimed at preventing errors before they happen.

Market Access Solutions

Explore programs designed to help agencies access carrier markets and expand their opportunities and alliance opportunities offering hands-on support. Big “I” Alliance Blue and Gold can help.

Employee Benefits

As a captive agent, many business services may have been provided for you. As an independent agency owner, you’ll have the flexibility to choose the benefits, retirement programs and business resources that best fit your agency’s goals. The Big “I” can help.

Technology Resources

With independence you get to build the tech stack that works for your agency. Understand what to consider in an AMS, cybersecurity considerations, and when to leverage AI to better service your clients.

Education & Insurance Expertise

To provide your customers with the right information, your team needs a deep understanding of various policies, forms and coverages. Ongoing learning and training are essential, and the Big “I” provides analysis, research, trends and training.

Independent Agency Market Share.



62%

P&C insurance written premium is placed in the independent agency channel.

87.7%

Commercial lines written premium is placed in the independent agency channel.

$1.1 trillion

Direct written premiums reached.


According to the 2026 Market Share Report.


We’re more than a Website, We are in Every State.

Frequently asked questions About Starting an Independent Agency

A captive insurance agent generally represents one insurance company, while an independent insurance agent can work with multiple insurance companies. This gives independent agents more flexibility in finding coverage options for clients and in how they build and operate their businesses.

Yes. Experienced captive agents can transition to independent agency ownership. However, the process varies based on your current agreement, licensing requirements, business structure, market access and other factors. Reviewing your existing contract and understanding any post-termination obligations should be an early step.

Not necessarily. Captive agents often bring significant insurance knowledge, sales experience and community relationships to independent agency ownership. However, you may need to establish a new business entity, secure carrier relationships or market access, select technology, obtain E&O coverage and build your own agency brand and operations.


Note: Every agreement is different. Consider reviewing your contract with qualified legal counsel before making decisions about your transition.

That depends on your agreement with your current company and the circumstances of your departure. Ownership of customer information, solicitation restrictions and other obligations can vary significantly. Review your agreement carefully and consider consulting qualified legal counsel before contacting customers or making transition decisions.


Note: Every agreement is different. Consider reviewing your contract with qualified legal counsel before making decisions about your transition.

Independent agencies may obtain direct carrier appointments or access markets through alliances, aggregators and market access programs. Requirements can vary based on factors such as experience, premium volume, geography and lines of business. Big “I” Alliance programs can help qualifying agencies explore market access opportunitiesBig “I” Alliance Blue is an online market access placement center which includes personal and commercial lines to specialty and hard-to-find markets. Alliance Gold unlocks revenue potential with leading national carriers.

You need a strategy for placing business, but that doesn’t necessarily mean securing multiple direct appointments before opening your doors. New independent agencies may use a combination of direct appointments, market access programs, such as the Big “I” Alliance, and specialty markets as they grow.

Startup costs vary considerably based on the agency model, location, staffing, technology, licensing, insurance, marketing and other business expenses. Building a business plan and cash flow projections can help you determine the capital you’ll need before making the transition. Whether you are sourcing funding for starting from scratch or buying another agency’s book of business, options and terms vary by experience. InsurBanc, which was co-founded by the Big “I,” is an independent insurance agency lending specialist and has been helping agencies finance their futures for 25 years. Other industry lenders and Small Business Association (SBA) loans are also options to explore.


Technology needs vary by agency, but common considerations include an agency management system, comparative rating tools, CRM or marketing technology, digital signature and document management solutions, cybersecurity protections, website and online presence. Check out the Agents Council for Technology (ACT) Guide to Service Provider Contracts to help you navigate technology decisions.


Errors & omissions coverage can help protect your agency if a client alleges that a mistake, oversight or failure to provide appropriate insurance advice resulted in a financial loss. While you may be covered under your current company’s E&O program, independent agency owners are generally responsible for securing and maintaining their own coverage. Many carrier appointment agreements and market access programs may require proof of E&O insurance. The Big “I” Professional Liability Program offers E&O coverage designed specifically for independent insurance agencies, along with a host of risk management and loss control resources.


The process generally includes evaluating your current obligations, defining your business model, meeting licensing and regulatory requirements, developing a market access strategy, choosing technology, creating a financial plan, building your brand and establishing a professional support network. Download a step-by-step starting point.


Going independent doesn’t mean doing it alone. Agency owners can find support through state and national associations, carrier relationships, peer networks and industry partners. Big “I” members have access to resources that include market access, education, E&O, networking events, technology guidance, advocacy, marketing resources, carrier contract reviews, mentorship opportunities and more.


The Big “I” and its state associations support independent insurance agencies at different stages of ownership. Resources include market access, education and technical expertise, E&O coverage, technology guidance, agency management resources, marketing support, advocacy and connections with the independent agency community.


Your state Big “I” association can help you understand resources and considerations specific to your state and connect you with national Big “I” programs. Sign up for one of our free monthly Captive to Independent Agent Zoom calls or contact your state association to find out how to join the Big “I.”


We’re here to help independent agencies

Unlock Your Potential.

At the Independent Insurance Agents & Brokers of America (the Big “I”), we exist for one reason: to help independent agents thrive.

With a network of nearly 25,000 agency locations nationwide, the Big “I” equips agencies with the resources needed to start, grow and strengthen their businesses. From market access and education to employee benefits, E&O coverage and advocacy, members gain access to practical tools and expert guidance at every stage of their journey. Whether you’re exploring independence or leading an established agency, the Big “I” is committed to helping you build a stronger future– it’s been our mission for over 125 years.

Resources that Build Independence.


Agency Operations

Technology resources
Cybersecurity resources
Hiring and recruiting
Operational benchmarks
ACORD form discounts

Starting Out

How to Start an Independent Agency
E&O Coverage

Learn

Virtual University
Ask an Expert
Independent Agent magazine

Market Access

Alliance Blue
Alliance Gold
Carrier contract reviews

Marketing & Branding

Customized advertising
Website analysis
Marketing reimbursement
Consumer agency locator listing

Careers

Explore independent agency job openings by state

How to Become Series.