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When Customers Move to Direct Writing Insurers

We’ve all seen the media stories about the demise of independent agents from organizations ranging from Google to Walmart getting into the insurance industry. Likewise, even our own publications refer to start-up “disrupters” like Insurify and Lemonade “revolutionizing” the industry. Is this PR or reality? Are their real downsides to consumers buying insurance from such “aggregators” or online comparative rating sites?

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Independent Insurance Agents.