TrustedChoice.com Transition
Management of the consumer website to change on June 1.
Many years ago, the Big “I”, in partnership with several carriers, formed an entity called Consumer Agent Portal (CAP), whose mission was to connect online insurance consumers with Big “I” members. CAP then created a consumer-facing website, TrustedChoice.com, which it managed under a license from the Big ‘I”. In 2024, the Big “I” and carrier members of the CAP board of directors made the decision to divest from the business and sell the assets of the company to Momentum AMP, a private company that is not affiliated with the Big “I” or Trusted Choice. The sale of those assets closed in late May of 2025, allowing a one-year transition period for Momentum AMP to continue to use the TrustedChoice.com domain name and Trusted Choice branding. Effective June 1, 2026, that transition period will expire and the Big “I” will resume management of the website domain, TrustedChoice.com, and Momentum AMP’s license to use the Trusted Choice website domain and branding will expire. The Trusted Choice team is in process of developing a new agency locator and site content for the TrustedChoice.com website domain, which will launch on June 1 and be available to the public. For carriers currently participating in programs led by Momentum AMP (formerly CAP doing business as TrustedChoice.com), you can continue to do so under Momentum AMP’s new branding, called InsuredBetter.com. This website and any other Momentum AMP referral services, however, are not connected to the Big “I” national or Trusted Choice. Just as was the case when the Big “I” hosted its agency locator before CAP created TrustedChoice.com, the new agency locator at TrustedChoice.com will represent all Big “I” members as a benefit of membership. In addition, Trusted Choice carrier partners will be highlighted on the new site. For more information, please contact Trusted Choice executive director, Kevin Brandt.