New Trusted Choice Agency Locator Launched
This summer, the Big “I” launched the new TrustedChoice.com agency locator, creating a national consumer resource designed to connect insurance shoppers with local independent agents.
Every Big “I” member agency is automatically included in the locator at no additional cost. Consumers can search based on the type of coverage they need and their location, helping connect shoppers who are actively researching insurance with independent agents in their communities. The content is designed to answer frequently asked personal lines, commercial lines and life-health questions, driving organic search and AI traffic.
Consumers can then choose to find an agent for their specific needs and location. The goal is simple—to give independent agencies greater visibility and help consumers find an agent who can serve them.
TrustedChoice.com isn’t only about connecting consumers and independent agents. It’s also an opportunity to showcase the insurance companies that support the independent agency system.
Trusted Choice company partners are recognized on the site, giving carriers an opportunity to align their brands with a national consumer platform dedicated to promoting independent agents and the value they provide.
A Trusted Choice partnership provides another way to demonstrate commitment of the independent agency channel while connecting your brand with the Trusted Choice consumer experience. To learn more about partnership opportunities, contact Kevin Brandt, executive director of Trusted Choice.