Customer Service

In another article, I described how an advertisement directly influenced me to seek out a product due to the timing of the advertisement coinciding directly with my need for it. Now…

By virtue of your getting this newsletter via e-mail, you are participating in the greatest information overload in human history. In 2008, 5 EXABYTES of data was created and transmitted.…

Time and again we encounter successful producers, urban, suburban and rural, who continue to grow regardless of the economic or insurance conditions. These producers invariably follow the same guidelines, although…

Buggy whip manufacturers thought they were in the business of selling buggy whips. They failed to realize that technology was passing them by and they were really in the business…

What causes the uncomfortable feeling that many of us get when shopping for a car? How different is the gut-wrenching feeling related to buying a car from the similar feelings…

Our insurance companies give us lists of their desired markets every year. They claim that they have competitive products and pricing to permit you to sell to those markets. But…

Many insurance entities, both agencies and companies, simply “exaggerate” or pose vague statements about their capabilities such as “lowest rates” in an effort to attract the consumer’s attention. But the…

Over the past decade, bigger, national sized competition has come to Doug’s small town. These big boys have come in with national advertising budgets, recognizable names and low prices that…

A very high percentage of agencies have a common complaint: the lack of production staff capable of growing the agency’s book of business. Many agencies ask us for assistance finding…

In order to compete against the direct writers, we must direct our advertising and marketing toward the most important aspects of the clients’ insurance protection. That is, of course, integrated…