A Three-Step Process for Building Your Network with the Affluent
When marketing to the affluent, the relationship needs to exist first, and the sale will follow later. This is one of the reasons why your network is such an important…
Marketing
Trusted Choice® Launches Hard Market Toolkit
The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients about its complexities.
Frederick Mutual Joins Trusted Choice®
ALEXANDRIA, Virginia, January 12, 2022 – Frederick Mutual Insurance Company is the newest member of Trusted Choice®, the Big “I” consumer branding program for independent insurance agents and brokers. Frederick…
Trusted Choice® Invites Shoppers to Consider Independent Insurance Agencies on Small Business Saturday
ALEXANDRIA, VA, November 19, 2021— The Independent Insurance Agents & Brokers of America (the Big “I”) and Trusted Choice® are excited to invite shoppers to consider their local Trusted Choice…
Trusted Choice® Launches New Website
ALEXANDRIA, VA, April 6, 2021—The Big “I” and Trusted Choice® are excited to announce the launch of Trusted Choice’s redesigned website with an improved user experience and easier access for…
Agency Revolution Joins Agents Council for Technology
ALEXANDRIA, VA, March 30, 2021—Agency Revolution is the newest company partner of the Independent Insurance Agents & Brokers of America’s Agents Council for Technology (ACT). Agency Revolution provides independent insurance…
Agents Council for Technology Announces Online Agency CX Self-Assessment
ALEXANDRIA, VA, March 18, 2021—The Big “I” Agents Council for Technology has updated its Customer Experience (CX) Journey webpage to debut a free online independent agency CX self-assessment.
The Wall Street Journal Looks at Various New Insurance Products
The Wall Street Journal has taken an interest in some of the new(ish) insurance products now available such as “Active Shooter” policies, Tuition Insurance, and Cyber coverage.
Are You One of the Many or One of the Few
The title pretty much says it all. Are you a “many” agent focused on the price-based easy sell or are you among the few who understand that insurance requires a…
Can An Organization Outgrow Its Owner And Vice Versa?
Agencies initially develop the personalities of their owner. If the agent is sales oriented, the agency grows staff that key in on the sales and marketing process. If the agent…
