Sales Potential Quick Check
A quick check that reveals untapped sales opportunities.
Sales
The Customer Service Experience Handbook
Offer meaningful, valuable and profitable customer service as a foundational component of your business.
Guide to Producer Contracts
Every producer should have a signed contract with their agency. This Big “I” resource helps you understand key contract elements.
Agency Universe Study
For over 32 years, the Agency Universe Study has served as a benchmark for analyzing the independent insurance agency system. The most comprehensive study of Independent Agencies, available in summary…
It’s a Referral Business: Using Reviews and SEO to Build Growth
This session will help you build a plan for it and understand how it can drive traffic, develop leads, and be measured for better understanding of your ROI.
Start More Sales Conversations with a Holistic Online Presence
Learn how an agency’s website and online presence impacts sales outcomes through visibility and conversions with insurance shoppers. You’ll also learn about BrightFire’s five digital marketing solutions that can help…
Back to Basics – Newly Licensed Property/Casualty Agent Networking Tips
If you’re a newly licensed producer, or transitioning from a customer service representative to sales, figuring out where to start in the sales process is key to your success. Here…
To Service or Sell – That’s the Difference to Success
As an emerging insurance agent, pointing out your customers’ various coverage needs can not only generate more income and a more committed client, but can also prevent a potential allegation…
When Customers Move to Direct Writing Insurers
We’ve all seen the media stories about the demise of independent agents from organizations ranging from Google to Walmart getting into the insurance industry. Likewise, even our own publications refer…
Do Homeowners Policies Have to Become Commoditized Too?
Note: Emphasis added by the editor. The definition of a commodity is that the item is completely interchangeable with any other item of the same nature. For example, an…
