• About the Independent Insurance Agents & Brokers of America
    • Become a Member
    • Our Programs
    • Core Values
    • Big “I” National Staff
    • My Roles
    • State Resources
  • Find an Agent
  • Find Your State
  • Become a Member
  • Login
IndependentAgent.com
IndependentAgent.com logo
  • Learn
    Learn

    In This Section

    Build your expertise with online education and research tools designed for independent agents. With over 18,000 pages of industry insights, best practices, and reference materials, you’ll have access to information that helps you navigate complex insurance topics with confidence.

    Explore Content
    Sort by topic, type or program.
    Webinars
    Watch live and on-demand webinars.
    Ask an Expert
    Can't find what you are looking for, join a community or submit a question.

    Topics

    • How to Get An Insurance License
    • Continuing Education
    • Back to Basics
    • E&O Guardian Risk Management
    • Personal Lines
    • Commercial Lines
    • Independent Agent Magazine

  • Agency Management
    Agency Management
    Hiring & Recruitment
    Find, assess and onboard employees.
    Legal & Compliance
    Agent carrier agreement reviews, regulation and legal advocacy.
    Retirement
    MEP program for agency staff.
    Grow with Best Practices
    Understand, benchmark, grow and scale.
    Sales & Marketing
    Amplify your value as a trusted independent insurance agent.
    Technology
    Work smarter, serve better and stay competitive.
    How to Start an Agency
    Family, scratch or captive to independent, here's where you start.
    Diversity & Inclusion
    Create a meaningful agency culture.
    More Topics
    Certificates of Insurance
    Buying an Agency
    Selling an Agency

  • Insurance
    Insurance

    For YOUR AGENCY

    Big "I" Professional Liability
    Professional Liability
    E&O Guardian
    Risk Management
    Cyber
    Employee Benefits
    Know your Coverage Options.
    Request an E&O quote

    For YOUR CLIENTS

    Alliance blue login
    Join Blue
    Market access for Big "I" members.
    Join Alliance Gold
    Aggregation opportunity.
    Blue Log In
    FEATURED MARKET ACCESS PRODUCTS:
    Affluent
    RLI Personal Umbrella
    Bonds
    Crump Life
    Cyber
    Selective Flood

  • Get Involved
    Get Involved

    More than a resource —the Big "I" is a community for independent agents with national and state-level events and volunteer opportunities.

    We are the voice for independent agents, and our goal is to help you build meaningful relationships, grow your network and protect the independent agency system.

    Explore
    Government Affairs
    Understand the issues and advocate for your industry.
    InsurPac
    Donate today.
    Young Agents
    Find ways to connect with emerging leaders.
    Become a Company Partner
    Support the Big "I."
    Events
    Check out upcoming events.

    Upcoming Events

    • Fall Leadership Conference
    • Big "I" Winter Meeting
    • Big "I" Legislative Conference
    • Technology Events
    Relief Fund
    Help when independent agents need it most.

    Volunteer

    • Introduce students to careers in insurance
    • Join an ACT Work Group
    • Become a Big "I" Member

  • News
    News

    News, Updates & more

    Find news, trends, and analysis for independent agents.

    All the latest
    Agency Nation
    Stories from agents on your favorite streaming platforms.
    Manage Subscriptions
    Subscribe to newsletters.
    Recent Media
    View recent Big "I" media mentions..
    Research
    Discover the Agency Universe Study and Market Share Reports.
    Press Releases
    Media releases from the national.
    Newsletters
    Read our weekly and monthly newsletters.

    Independent Agent Magazine

    3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026

    December 1, 2025
    December HIghlights

    Articles in this issue.

    Mastering Media Coverage and Giving Interviews

    December 1, 2025

    Declaration of Independents: Kelley Carter

    December 1, 2025

  • About the Independent Insurance Agents & Brokers of America
    • Become a Member
    • Our Programs
    • Core Values
    • Big “I” National Staff
    • My Roles
    • State Resources
  • Find an Agent
  • Find Your State
  • Become a Member
  • Login

Search This Site

Sales

  • Home
  • VU Resources

Do Homeowners Policies Have to Become Commoditized Too?

January 20, 2016

  Note: Emphasis added by the editor. The definition of a commodity is that the item is completely interchangeable with any other item of the same nature. For example, an…

Filters

Sales Homeowners Clear All

  1. VU Resources (1)

  1. Agency Management (1)
  2. Sales (1)
  3. Human Resources (1)

  1. Virtual University (1)

  1. Personal Lines (1)
    1. Homeowners (1)

  1. Download (1)
IndependentAgent.com
IndependentAgent.com logo

​127 South Peyton Street
Alexandria VA 22314

phone: 800.221.7917

email: info@iiaba.net

  • About the Independent Insurance Agents & Brokers of America
  • Find an Agent
  • Find Your State
  • Home
    • About Big “I”
    • National Staff
    • Government Affairs
    • Legal Advocacy
    • Events
    • Find Your State
    • Become a Member
    • Become a Partner
  • Learn
    • Ask an Expert
    • E&O Guardian
  • Agency Management
    • Hiring & Recruitment
    • Marketing
    • Technology
    • Diversity & Inclusion
    • Young Agents
  • Alliance
    • Professional Liability
    • Alliance Gold
    • Employee Benefits
  • News
    • Independent Agent magazine
    • Research
Trusted Choice

Copyright © 2025 Independent Insurance Agents & Brokers of America, Inc. All rights reserved. No portion of this site may be reproduced in any manner without the prior written consent of IIABA®.

  • Privacy Policy
  • Terms of Use
  • Content Agreement