Virtual University

More Auto Policy Coverage Reductions as Competition Intensifies

Recently I received an email from a member who was alarmed at the rapid proliferation of exclusions in auto policies. These are exclusions that may not be readily apparent to…

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The Commoditization of P&C Insurance

This article is a wake-up call from consultant Chris Burand: “The independent agency system constantly emphasizes how important agents are to clients in choosing the right coverage. While agents can…

When It Comes to Serving Clients, Do You Lead or Follow?

This article is about leadership. When it comes to policy limits, forms and coverage, being a leader pays off for you and the client! Are you leading your clients so…

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Providing Coverage Summaries to Insureds

Agencies and insurers often provide policy coverage summaries. Is this a good idea? As is often the case, the agency must balance the sales and service function with their E&O…

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The New “Retention Dimension”

High performance agencies inevitably maintain controllable customer retention rates of 95% or more regardless of the market conditions, regardless of the insurance economy and regardless of competition. And these high…

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How Long Does It Take for a Producer to Become Profitable?

You hire a new or inexperienced producer. Is there any guideline as to how much time should be provided before he or she reaches a level of production to cover…

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Commodity vs. Relationship

One of the reasons that the direct writers and internet-based companies do so much business is that the buying public feel that insurance is a commodity—we’re all the same and…

Customer relationship management concept. wooden block with target icon linked with human for customer focus group. Data exchanges development and customer service.