Trusted Choice® Launches Evolving Market Toolkit
New toolkit supports Big “I” members through a changing insurance landscape.
ALEXANDRIA, VA, October 20, 2026—Trusted Choice®, the Big “I” program that provides marketing support for independent insurance agents and brokers, announced the release of its Evolving Market Toolkit, which helps Big “I” member agencies understand where the insurance market is headed and how to run their agencies through the transition.
After several years of hard market conditions, commercial renewal rate increases have moderated throughout much of 2026. However, pricing remains elevated in many lines, with market conditions increasingly varying by coverage type, geography, industry and individual risk characteristics.
The Evolving Market Toolkit helps independent agencies navigate this complex landscape with practical guidance for understanding market conditions, communicating with clients, managing renewals, strengthening retention and improving operational efficiency as the market evolves.
“Independent agents have proven their value by guiding clients through years of challenging market conditions,” says Charles Symington, Big “I” president & CEO. “As the market continues to evolve, we aim to provide agents with timely insights and practical resources so they can advise clients with confidence and strengthen relationships. The Evolving Market Toolkit is another way the Big ‘I’ is helping member agencies do exactly that.”
The digital Evolving Market Toolkit includes 10 sections, covering current market conditions and pricing trends, insurance market cycles and soft market economics. The resource provides agency operations, sales and renewal strategies based on market conditions. The toolkit also includes an agency efficiency audit scorecard and customizable communications templates to help agencies put these strategies into action.
“When we launched the Hard Market Toolkit in 2023, our goal was to help agencies explain rising premiums,” says Kevin Brandt, Big “I” incoming chief operating officer and executive director, Trusted Choice. “The Evolving Market Toolkit builds on that foundation, equipping agencies with practical strategies to adapt to changing market conditions. From renewals, retention and agency efficiency to customizable marketing templates, the toolkit provides guidance agents can put to use right away.”
The Evolving Market Toolkit is free to Big “I” member agencies and their staff. Learn more and download the toolkit at https://trustedchoice.independentagent.com/evolving-market-toolkit. For a media copy of the toolkit, please contact Rachel Campbell, vice president of marketing operations, Trusted Choice, at rachel.campbell@iiaba.net.
Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations. Its Trusted Choice® program provides Big “I” members with a host of digital marketing tools, resources and research. Big “I” members are insurance advisers who offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a choice of insurance companies.