VU Resources

Marketing Personal Lines

Personal lines, like life insurance, can be a more difficult sale than commercial lines. Generally speaking, most consumers look at home and auto insurance as a commodity. So, if you…

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Tips for New Producers

Jeff is a 22 year old producer who has been in the insurance business for less than a year. He came from a finance industry company where he was involved…

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Marketing for New Producers

Question: I was wondering if there were any specific marketing techniques that other insurance agents have used that could help a young agent (less than one year in the business)…

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Marketing Department vs. Producer Marketing

Your agency has a commercial marketing department, but you have the option of either marketing an account yourself or using the marketing department. Most producers do it themselves since they…

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Hard Market Shenanigans

You believe that the agents of a particular company are deliberately underinsuring homes under an HO policy because the carrier’s rates are not competitive. They are allegedly relying on the…

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Marketing Personal Lines to Employees Using Workers Compensation Information

Your agency has rosters of employees that are submitted to you annually in order to write the business’s workers compensation coverage. Your sales department would like to use these lists…

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The ABC’s of Marketing

Most of us have enough food. shelter, clothing, and transportation. We don’t need much more. But we want more. We need food. But we want fast foods, diet foods and…

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Closing the Sale in Five Easy Steps

Probably the toughest part of the sales process for most producers is closing the sale. However, by the time you get to that point, the sale should almost close itself.…

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How to Ask For and Get Referrals

According to one study, 86% of surveyed customers would refer their broker to their friends, yet only 12% had ever been ASKED. Another study found that a referral is up…

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You Gain a Lot Through Apology

Apologies are not an admission of wrongdoing. A simple, “I’m sorry that happened. What can we do to make it right?” can go a long way towards restoring faith and…

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