VU Resources

Company Service Centers

The process of service center can work. But it can only do so if the insurance company and the insurance agency form an allegiance that is extremely difficult for either…

Establishing Service Standards

Customer standards tell your employees and your customers what you expect of your staff, how your staff is expected to perform, and what your customers should expect from their interaction…

When an Agency’s Service Standards Fail

This is a follow-up to the article, “Establishing Customer Standards.” In this article, I’d like to explore how you can test your ability to deliver the service you believe you’re…

Customer Satisfaction Surveys

Whether you know that your business needs a great deal of improvement or whether you think that you are the best in the business, the Customer Satisfaction Survey (sometimes in…

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Beating the Competition…Thrilling the Customer

We, as an industry, have gotten some pretty rotten publicity regarding service. The bad news is that much of it is well earned. Uncaring employees finding reasons why claims should…

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Increase Profits by Getting Rid of Customers

With more intense competition from banks, direct writers and the internet, agencies are going to lose customers. This is not a bad thing. Let them have the low margin customers…

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The Value of Making Mistakes

What’s the best thing you can do to make your customers happy? Screw up! Yep, that’s right, make a mistake…then fix it. According to one study, customers who had experienced…

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The Retention Myth

In The Odyssey, Homer tells the famous story of the three Sirens leading sailors astray. Insurance agencies have their own insidious Sirens leading them astray and one of the most…

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The 10 Commandments of Customer Service

Below is a reprint of one of Al Diamond’s most popular articles. Nothing else needs to be said…just read and obey!

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A Cultural Shift to Service

Most companies claim to be service oriented. Everyone “says” that their people are their greatest resource. Everyone “claims” that their customers are king. But how often do we, as consumers,…

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