VU Resources

These days many customers don’t have the money to spend and so the natural tendency is to want to go out and look for new ones who do. It’s a…

By evaluating and improving five relationship qualities, an organization can make great strides towards good health. And, as luck would have it have, they form an acronym my clients are…

What kind of crazy airline would board a plane like a bus? An assigned seat has value, right? It gives us the security we need, knowing there actually is a…

My paper piles are particularly large because like most writers, I save every little thing just knowing that it will be useful. After all these years I can tell you…

It’s hard to listen to an upset customer and not have the primal “fight or flight” response kick in. Our bodies are hard wired to respond to the sound of…

There’s no doubt about it; customer loyalty is key to profitability. A mere five percent increase in your customer retention could as much as double your bottom line profits! On…

While Twitter and Facebook are getting most of the attention, there are some “old fashioned” ways of relationship building and “customer romancing” that still work very well. Phone calls, birthday…

We are all learning anew what it takes to do business in the world today. I do believe the basics still apply – although they may need to show up…

This tip was originally written after I received a phone call from a writer who was doing an article on customer contact staff training and called to ask me what…

Want a more positive workplace where you and your co-workers feel happy and motivated? Want to make customers happier so that their loyalty – and your profits – grow? Want…