Customer Service

Doug the Pharmacist

Over the past decade, bigger, national sized competition has come to Doug’s small town. These big boys have come in with national advertising budgets, recognizable names and low prices that…

Disruptive green arrow going up and growing, original 3d rendering

Why Can’t I Find a Producer to Hire?

A very high percentage of agencies have a common complaint: the lack of production staff capable of growing the agency’s book of business. Many agencies ask us for assistance finding…

Employee recruitment concept with claw picking a new team member. 3D Rendering.

One Size Does Not Fit All

In order to compete against the direct writers, we must direct our advertising and marketing toward the most important aspects of the clients’ insurance protection. That is, of course, integrated…

Wooden figures on puzzles on red background as a symbol of team building. Organization group people in business. Cooperation and partnership.

Breaking Through the Glass Ceiling

During our 20 years in consulting, Agency Consulting Group, Inc. has identified several ceilings above which an organization can not grow without severe hardship – or extensive changes. We call these…

A 15-Step Commercial Lines Marketing Program

Most desirable prospects are deluged with offers for insurance. Another letter or call will not differentiate the agency from all others. A sales letter sent in bulk is NOT a…

Plan and strategy business icon on wood cubes, magnifying glass for business concept, successful process.

Do Advertising and Marketing Work?

Do advertising and marketing work? The short answer is a resounding, “Yes!” The real questions are how do you know which advertising campaign or marketing program works best and how do…

Pros and cons on scales. One negative outweighs many positives. Advantages and disadvantages. Evaluating profit and losses. Plus and minus symbols on balance on a scale seesaw.

The Asset Protection Model

The Asset Protection Model (APM) is a radical change in agency operations and relationships with both current and prospective clients. It converts agencies from price-driven quote machines always trying to…

Online learning and back to school design concept. Top view of student table with headphone and stationery on blue table background.

Integrating Relationship Selling Into Agency Sales Strategies

Like many sales consultants with many years of experience under their belts, we have found that there is no “free lunch,” the IRS is NOT here to “help” us, no,…

Teamwork and collaboration concept. Gears connect in working mechanism, overhead view

Arrows in the Quiver

Many agents don’t do a good job of explaining to clients just how much value-added service they provide. Sometimes you must lift the water to their lips because they have…

Rising arrow on staircase on yellow background. Growth, increasing business, success process concept. Copy space