Doug the Pharmacist
Over the past decade, bigger, national sized competition has come to Doug’s small town. These big boys have come in with national advertising budgets, recognizable names and low prices that…
Over the past decade, bigger, national sized competition has come to Doug’s small town. These big boys have come in with national advertising budgets, recognizable names and low prices that…
A very high percentage of agencies have a common complaint: the lack of production staff capable of growing the agency’s book of business. Many agencies ask us for assistance finding…
In order to compete against the direct writers, we must direct our advertising and marketing toward the most important aspects of the clients’ insurance protection. That is, of course, integrated…
Most experienced agents have found themselves saving some money when they have good sales months in expectation of lean months ahead. Why is that? Why is it that some producers…
During our 20 years in consulting, Agency Consulting Group, Inc. has identified several ceilings above which an organization can not grow without severe hardship – or extensive changes. We call these…
Most desirable prospects are deluged with offers for insurance. Another letter or call will not differentiate the agency from all others. A sales letter sent in bulk is NOT a…
Do advertising and marketing work? The short answer is a resounding, “Yes!” The real questions are how do you know which advertising campaign or marketing program works best and how do…
The Asset Protection Model (APM) is a radical change in agency operations and relationships with both current and prospective clients. It converts agencies from price-driven quote machines always trying to…
Like many sales consultants with many years of experience under their belts, we have found that there is no “free lunch,” the IRS is NOT here to “help” us, no,…
Many agents don’t do a good job of explaining to clients just how much value-added service they provide. Sometimes you must lift the water to their lips because they have…