Your Most Powerful Sales Tool?
Did you enjoy what you had for dinner last night? You are probably wondering what that question has to do with sales. Bear with me a moment, and answer the…
Customer Service
Communicating Price Increases to Your Customers
No one likes price increases, but they are a fact of life. As a professional salesperson, you can manage this process with excellence or you can allow it to upset…
What’s a Professional Sales Manager?
I was in the midst of a sales slump when my sales manager offered to have lunch with me and discuss the situation. Afterwards, I was back on track to…
Account Profiles
What’s an account profile form? An account profile form isa form full of questions, or more precisely, spaces for the answers to questions. The questions are all about one of…
How to Protect Your Good Accounts from the Competition
The Pareto Principle, also known as the 80/20 rule, dictates that for most salespeople, 20% of their customers produce 80% of their revenue. If that is true for you, it…
Accepting Responsibility for Your Sales Success
What is it that empowers some people to change smoothly and effortlessly, while getting others to modify their behavior seems like moving a mountain? It is something that is becoming…
How to Maximize the Power of a Sales Call
No matter how clever the marketing program, how creative the advertising, or how friendly the customer service reps, if you mishandle the sales call, everything else is a waste. Mishandle…
How Well Are Your Salespeople Serving Your Customers?
That’s right. Serving, not selling. I know you are concerned with sales. It’s easy to determine how well your people are selling to your customers. That’s what sales reports are…
How Sharp Is Your Sales Structure?
How can I get greater productivity out of my salespeople? In one form or another, that’s a question every owner and sales manager ponders regularly. As a sales trainer and…
Advertising and Marketing Insurance in the “TiVo” Age
The “TiVo” phenomenon is just the tip of the iceberg when it comes to consumer-centric product and service marketing. This change, most noticeable in television advertising, is in itself a…
