Customer Service

Back to the Basics Selling

Time and again we encounter successful producers, urban, suburban and rural, who continue to grow regardless of the economic or insurance conditions. These producers invariably follow the same guidelines, although…

Buggy Whip Marketing

Buggy whip manufacturers thought they were in the business of selling buggy whips. They failed to realize that technology was passing them by and they were really in the business…

The image of a gavel in a shopping cart suggests the intersection of consumerism and legal matters.

What Do Consumers Buy?

What causes the uncomfortable feeling that many of us get when shopping for a car? How different is the gut-wrenching feeling related to buying a car from the similar feelings…

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Competitive Marketing

Our insurance companies give us lists of their desired markets every year. They claim that they have competitive products and pricing to permit you to sell to those markets. But…

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Points of Differentiation

Many insurance entities, both agencies and companies, simply “exaggerate” or pose vague statements about their capabilities such as “lowest rates” in an effort to attract the consumer’s attention. But the…

Business growth concept. Financial report with graphs and arrow.

Doug the Pharmacist

Over the past decade, bigger, national sized competition has come to Doug’s small town. These big boys have come in with national advertising budgets, recognizable names and low prices that…

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Why Can’t I Find a Producer to Hire?

A very high percentage of agencies have a common complaint: the lack of production staff capable of growing the agency’s book of business. Many agencies ask us for assistance finding…

Employee recruitment concept with claw picking a new team member. 3D Rendering.

One Size Does Not Fit All

In order to compete against the direct writers, we must direct our advertising and marketing toward the most important aspects of the clients’ insurance protection. That is, of course, integrated…

Wooden figures on puzzles on red background as a symbol of team building. Organization group people in business. Cooperation and partnership.

Breaking Through the Glass Ceiling

During our 20 years in consulting, Agency Consulting Group, Inc. has identified several ceilings above which an organization can not grow without severe hardship – or extensive changes. We call these…