Sales Archives - IndependentAgent.com

Learn
Learn
In This Section
Build your expertise with online education and research tools designed for independent agents. With over 18,000 pages of industry insights, best practices, and reference materials, you’ll have access to information that helps you navigate complex insurance topics with confidence.
Explore Content
Sort by topic, type or program.
Webinars
Watch live and on-demand webinars.
Ask an Expert
Can't find what you are looking for, join a community or submit a question.
Topics
How to Get An Insurance License
Continuing Education
Back to Basics
E&O Guardian Risk Management
Personal Lines
Commercial Lines
Independent Agent Magazine
Agency Management
Agency Management
Hiring & Recruitment
Find, assess and onboard employees.
Legal & Compliance
Agent carrier agreement reviews, regulation and legal advocacy.
Retirement
MEP program for agency staff.
Grow with Best Practices
Understand, benchmark, grow and scale.
Sales & Marketing
Amplify your value as a trusted independent insurance agent.
Technology
Work smarter, serve better and stay competitive.
How to Start an Agency
Family, scratch or captive to independent, here's where you start.
Diversity & Inclusion
Create a meaningful agency culture.
More Topics
Certificates of Insurance
Buying an Agency
Selling an Agency
Insurance
Insurance
For YOUR AGENCY
Big "I" Professional Liability
Professional Liability
E&O Guardian
Risk Management
Cyber
Employee Benefits
Know your Coverage Options.
Request an E&O quote
For YOUR CLIENTS
Alliance blue login
Join Blue
Market access for Big "I" members.
Join Alliance Gold
Aggregation opportunity.
Blue Log In
FEATURED MARKET ACCESS PRODUCTS:
Affluent
RLI Personal Umbrella
Bonds
Crump Life
Cyber
Selective Flood
Get Involved
Get Involved
More than a resource —the Big "I" is a community for independent agents with national and state-level events and volunteer opportunities.
We are the voice for independent agents, and our goal is to help you build meaningful relationships, grow your network and protect the independent agency system.
Explore
Government Affairs
Understand the issues and advocate for your industry.
InsurPac
Donate today.
Young Agents
Find ways to connect with emerging leaders.
Become a Company Partner
Support the Big "I."
Events
Check out upcoming events.
Upcoming Events
Fall Leadership Conference
Big "I" Winter Meeting
Big "I" Legislative Conference
Technology Events
Relief Fund
Help when independent agents need it most.
Volunteer
Introduce students to careers in insurance
Join an ACT Work Group
Become a Big "I" Member
News
News
News, Updates & more
Find news, trends, and analysis for independent agents.
All the latest
Agency Nation
Stories from agents on your favorite streaming platforms.
Manage Subscriptions
Subscribe to newsletters.
Recent Media
View recent Big "I" media mentions..
Research
Discover the Agency Universe Study and Market Share Reports.
Press Releases
Media releases from the national.
Newsletters
Read our weekly and monthly newsletters.
Independent Agent Magazine
3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026
December 1, 2025
December HIghlights
Articles in this issue.
Mastering Media Coverage and Giving Interviews
December 1, 2025
Declaration of Independents: Kelley Carter
December 1, 2025

2025 Best Practices Study

August 11, 2025

Six Revenue Categories, Study Highlights, Executive Summaries & Key Benchmarks, Cross Category Comparison, and Over 3,000 Data Points.

Market Share Report

February 24, 2025

The Market Share report can help users understand the current insurance marketplace & opportunities, understand the evolving areas, review historical changes and verify assumptions. The 2025 report is based on 2024…

Laptop with multipe particles flow coming out from the glowing white screen on a white background, data and information concept

Market Share Report Members

February 24, 2025

Thank you for being a Big “I” member! We are pleased to provide your agency with a complimentary copy of the 2025 United States P&C Marketplace Summary.

Sales Potential Quick Check

February 12, 2025

A quick check that reveals untapped sales opportunities.

An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing

The Customer Service Experience Handbook

February 12, 2025

Offer meaningful, valuable and profitable customer service as a foundational component of your business.

Guide to Producer Contracts

February 12, 2025

Every producer should have a signed contract with their agency. This Big “I” resource helps you understand key contract elements.

The contract on the yellow table, notebook, glasses and pen.

Agency Universe Study

January 29, 2025

The Most Comprehensive Study of Independent Agencies—See the Insights That Matter.