Building Your Agency’s Digital Visibility Playbook

Session 3, Phase 3 of Agency AI Labs


Building Your Agency’s Digital Visibility Playbook

RECORDED october 20, 2026

Search is changing, but what does your agency actually need to do about it? In this hands-on session, we’ll cut through the AI hype and show how Google, local search, and AI-powered search work together. You’ll learn practical ways to improve your agency’s findability, credibility, and expertise, with live exercises for your Google Business Profile, reviews, and website content. You’ll leave with actionable improvements and a 30-day plan to strengthen your online visibility.

Spencer Breidenbach

Strategic Partnerships Manager
BrightFire

Disclaimer: The views and opinions expressed in connection with Agency AI Labs are those of the speakers and do not necessarily reflect the official policy or position of the Agents Council for Technology (ACT), IIABA or its subsidiaries and affiliates. The program is intended for general informational purposes only and should not be considered legal, investment or other professional advice. For specific expert advice, the services of an appropriate professional, such as an attorney or accountant, should be sought.