Big ‘I’ Launches New TrustedChoice.com Agency Locator

An independent agency business listing on the site is included with Big ‘I’ membership.

Alexandria, VA, June 2, 2026—The Big “I” has launched its new TrustedChoice.com agency locator that helps consumers find and connect with local independent agents. Available to all Big “I” member agencies, the all-new agency locator maintains TrustedChoice.com’s online recognition and popularity with consumers.

The Big “I” now fully manages TrustedChoice.com, and all member agencies are automatically searchable on the site. Consumers can search by coverage needs and location, making it easier to discover and contact a Big “I” member when they are actively shopping for insurance.

While shoppers increasingly start with digital research, they still need guidance to make the right coverage decisions. The platform connects those online searches with independent agents who can turn interest into business.

“The current market underscores the critical role independent agents play in advising businesses and families,” says Charles Symington, Big “I” president & CEO. “Customers search online to find coverage, and our agencies must be visible and prominent across those channels. This is not a paid subscription service. Our new version of TrustedChoice.com is provided to Big ‘I’ members at no additional cost and connects them with consumers.” 

The launch of the new locator marks the final phase of last year’s divestiture of other assets of TrustedChoice.com by the Big “I” to Momentum AMP. Going forward, the Big “I” will operate TrustedChoice.com as a new consumer agency locator and member benefit. Momentum AMP has a separate subscription-based lead generation service that is not affiliated with the Big “I” or Trusted Choice. Any agencies with those paid subscriptions may choose to continue to be serviced by Momentum AMP.

“Our agency locator provides well-established organic web traffic to Big ‘I’ member agencies,” says Kevin Brandt, executive director of Trusted Choice. “Thousands of insurance shoppers visit TrustedChoice.com every month looking for help with their insurance needs, and agencies can maintain an updated, streamlined profile on the agency locator to maximize their visibility to insurance shoppers and generate new business.”

Explore the TrustedChoice.com agency locator.

About the Big “I”

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing approximately 25,000 agency locations. Big “I” members are trusted insurance advisers who offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a choice of insurance companies.