VU Resources

How do you get customers to think of you in a new way? How do you breathe some personality into the office? How can you go beyond the verbal “thank…

A prospect becomes a customer. They moved their account to you with high expectations – created during the sales process – and they anticipate great things from the new relationship.…

Ask anyone to relate an excellent experience he or she has had recently as a customer. Only a handful will be able to offer an example. In his book “The…

We tend to rate ourselves by Sales, Service, and Satisfaction (the three “S’s”). However, today the “S’s” need to make room for the big “E”: Expectations. To be successful over…

CSR’s primarily deal with claims, policy updates, additions/deletions, and etc. Truth be told, they’re more administrative functionaries than “service providers.” Clients are often intrusions on the flow of their clerical…

Every so often, there is a breath of fresh air in a marketing or customer service technique. Every so often, someone somewhere does something unique that provides them with a…

Are companies really committed to delivering great customer service? Will consumers pay more for better service? Will customers really stop doing business with companies who provide poor customer services? Here…

You may remember the 1975 movie “The Stepford Wives,” which was remade in 2004. It was about wives that were basically programmed to take care of their husbands.  They did…

I just had a problem with my computer monitor. It intermittently was creating all kinds of interesting colors. As cool as it looked, it wasn’t good for reading what was…

Customers want customization whether they’re ordering cars, pizzas, or sub sandwiches. Subway, the successful food chain, is now advertising that because of so many choices they offer, they don’t make…