VU Resources

Voodoo Valuations

Agency owners are often desperate for a simple, quick answer. Unfortunately, they inevitably pay for their haste. Voodoo valuations are powerfully attractive. They offer a quick and cheap way to…

How to Increase Commissions by 50%!

The #1 factor that distinguishes high from low producer production is goal setting. This article does not address the specific methodologies of goal-setting, but rather demonstrates how the goal-setting process…

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The Cost to Quote

According to consultant Chris Burand, “I have found that producers usually drastically underestimate the time required to quote and write an account.” Do you know how long it takes to quote…

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The Danger of Buying Insurance on the Internet

As if I didn’t get enough punishment via our “Ask an Expert” service :-), at one time I served as one of the insurance “experts” at www.allexperts.com. During that brief stint, I…

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Doorknob Marketing

According to a recent study, about 67% of apartment dwellers and house renters do not have an HO-4 (renters insurance) policy. What does this mean to you? Given the number…

Selling on the Internet…How One Agent Does It

Can agents compete with direct writers and others in selling insurance over the internet? According to IIABA member Gary Savelli of Basic West Insurance Agency in San Francisco, the answer…

Commission Rebating…Legal?

In order to reach a desired premium, an insurer may ask if the agent wants to “chip in” commission, for example, reducing the commission from 15% to 10% in order…