Research.
To stay competitive, it helps to understand the industry you work in—and the Big “I” is here to help. From our Market Share Report to the Agency Universe Study and Best Practices resources, we’ve got the insights you need to make smarter decisions.
Industry Insights.
Agency Universe Study
Every two years, the Agency Universe Study offers the most in-depth look at the state of independent agencies—where they’re growing, how they’re evolving, and what’s shaping their future.
Best Practices
Every agency wants to grow, but without the right data, it’s hard to know what’s working—and what’s holding you back. That’s where the Big “I” Best Practices Study comes in.
