Agency Universe Study
The Most Comprehensive Study of Independent Agencies—See the Insights That Matter.
Sales
It’s a Referral Business: Using Reviews and SEO to Build Growth
This session will help you build a plan for it and understand how it can drive traffic, develop leads, and be measured for better understanding of your ROI.
Start More Sales Conversations with a Holistic Online Presence
Learn how an agency’s website and online presence impacts sales outcomes through visibility and conversions with insurance shoppers. You’ll also learn about BrightFire’s five digital marketing solutions that can help…
Back to Basics – Newly Licensed Property/Casualty Agent Networking Tips
If you’re a newly licensed producer, or transitioning from a customer service representative to sales, figuring out where to start in the sales process is key to your success. Here…
To Service or Sell – That’s the Difference to Success
As an emerging insurance agent, pointing out your customers’ various coverage needs can not only generate more income and a more committed client, but can also prevent a potential allegation…
When Customers Move to Direct Writing Insurers
We’ve all seen the media stories about the demise of independent agents from organizations ranging from Google to Walmart getting into the insurance industry. Likewise, even our own publications refer…
Do Homeowners Policies Have to Become Commoditized Too?
Note: Emphasis added by the editor. The definition of a commodity is that the item is completely interchangeable with any other item of the same nature. For example, an…
Firing Customers…Dump Letters
Increasingly, agents are discovering that they have customers that they no longer want for one or more of many reasons. Maybe it’s a contractor that generates so much certificate of…
Why Agency Producers Will Become Obsolete in 2017
The internet and online insurance buying are incredible. Early in 2017, agency producers will become obsolete. Shortly thereafter, agencies themselves will become obsolete. This will happen because three progressions will…
A Disturbing Explanation for the Proliferation of Uninsured Motorists Losses?
There are two primary ways to create an uninsured motorist: (1) no auto liability coverage, or (2) auto liability coverage that has an exclusion for what happened. According to an…
