AI for Independent Agencies: The Real Story

Session 1, Phase 1 of Agency AI Labs


AI for Independent Agencies: The Real Story

RECORDED June 9, 2026

AI is already changing how independent insurance agencies work, from summarizing client conversations and emails to comparing policies, cleaning data, streamlining back-office tasks and helping agencies respond more efficiently. But with so many tools and potential applications, where should an agency actually begin?

This Agency AI Labs session helps independent agents cut through the noise and think practically about AI adoption. Hear directly from agency leaders at different stages of their AI journey as they discuss what is working, where they are finding value and why starting with a specific agency problem can be more effective than chasing the latest AI tool. The conversation explores the importance of clean, structured data, documented workflows, staff readiness and appropriate governance as foundations for successful AI implementation.

Watch to explore questions like:

• Where can AI realistically save time in an independent insurance agency?
• What agency processes are good candidates for AI and automation?
• Why does data quality matter before implementing AI?
• How can AI support the client relationship rather than replace it?
• How can an agency get employees more comfortable experimenting with AI?
• What is a practical first step if your agency has not started using AI yet?

The session includes real agency examples involving policy comparisons, direct bill reconciliation, proposal creation, data cleanup and renewal processes, along with a simple challenge: identify one specific problem in your agency that you want AI to help solve.

Andy Siegel

President
Siegel Insurance

Michael Mellars

Chief Operations Officer
Legacy Risk Solutions

Disclaimer: The views and opinions expressed in connection with Agency AI Labs are those of the speakers and do not necessarily reflect the official policy or position of the Agents Council for Technology (ACT), IIABA or its subsidiaries and affiliates. The program is intended for general informational purposes only and should not be considered legal, investment or other professional advice. For specific expert advice, the services of an appropriate professional, such as an attorney or accountant, should be sought.